Robb Report: How Experts Market Your Multimillion-Dollar Home

  • 09/20/18

Marketers Across the Country Are Using Out-of-the-box Methods to Unveil Lavish Homes.

As the video opens for the Estate of Zen in West Hollywood’s coveted Bird Streets, it’s unclear whether you’re watching a movie trailer, a product commercial, or an art statement.
 
Slow-motion shots of a geisha applying makeup are intertwined with B-roll of various rooms in the 10,000-square-foot, Asian-inspired home. The promo unfolds into a recap of a 45-person Japanese dinner that the realtors and publicity agency worked on together. The residence’s Zen-like design and layout was on full display in the video, which showcases what it takes to not merely sell but announce properties at the highest end of the market.
 
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